The Purposes of the Music Video
This essay will be about the purposes of a music videos. Each paragraph will explain and give an insight to their creation, why they exist and how they help different people in the industry. The start of the music video was in 1975 when the rock band Queen made their video for their hit single Bohemian Rhapsody. The video helped promote the song as the music videos in this form had never been seen before so, naturally, It got people talking which helped the publicity of Queen and the song. This music video came out in the same year as the first ever blockbuster, 'Jaws'.
The promotion of Artists and the promotion of directors is very common in the music video world. one of the music videos main functions is to promote an artists image of how they want to be viewed by the audience. In Blink 182's video for the song 'whats my age again?' the artists are seen running around a town completely naked. this promotes the bands image of being rebellious and not playing by the rules. this image appeals to their target audience of teenagers who are going through that rebellious stage. the video is also very comedic which promotes them as fun loving holds a message of not caring what over people think about you, which is another point of view that appeals to teenagers. The music video can also be used to promote the director. In the video for Meat Loaf's 'I would do anything for love (but i wont do that)' The director (Michael Bay) uses lots of action, effects and even a helicopter chase which promotes him as the action heavy director we know him as today
Producers of the music videos use different methods for different types of artists. If the artists are part of a major record label then the audience is most likely to see a a video that has a big budget that is spent on such things as; Extras- a lot of big budget videos have extras for a whole manner of different reasons such as dancing and backing. Some highly produced videos have a large budget for the special effects and pyrotechnics area. money is also spent on mise on scene, props and costumes. In Lady gaga's video for 'Bad Romance' it is evident that a lot of money has been spent on extras, pyrotechnics and also costumes.
People can view major label bands on tv channels such as MTV and websites like Vevo and Itunes. Independent bands and artists have a different approach to music videos. they have a lower budget which means their frequency and reach is heavily decreased. however having a lower budget forces the artist/ director to be more creative and imaginative when making the music video because they cant keep the audience's attention with the things that major label bands can afford. the artists will most likely be playing their own instruments in the videos and will have them in it in some way to promote themselves. The places that independent artists put there work are on their own websites, social networking sites and occasionally on TV channels.
Self produced artists get to promote their image in a way that they want. It can be more enjoyable for the artist this way as they wont feel that they would have sold out as most things are in their control. self produced artists thrive on YouTube as they have no producers controlling them as its all 'home made' material. An example of a self produced artist is ty Zonday who rose to fame after he released his song 'Chocolate rain' by Tay Zonday. Artists can also use their videos to get their points of view across to the viewer. Michael jackson expressed his views and opinions on pollution and famine in the video for 'The Earth song'
The income for a band or artists mainly consists of royalties. this is when every time a band or artists work is played on the radio they will receive payment for the use of their product. If a music video accompanies the music then the band or artist will receive more royalties. this does not happen all the time however because of the massive number of media outlets and it is too difficult to track who is playing what and when. so an estimate is made depending on how how popular a song is and how well it is selling. it is more difficult for alternative bands to get on the radio because it costs money that the simply do not have and also there is a risk of piracy.
The number of media outlets/platforms is forever increasing. There is the radio. The Radio is a massive outlet of music and can access almost anyone anywhere. it allows artists to get their material to the masses. however it costs more money to get on the radio for unknown artists. however it does offer royalty payment. Another form of media outlet is the television; There are many different music channels on the television such as possibly the most well known and the original channel MTV. there are also other channels like SCUZZ,Kerrang and magic. There is also the internet which is probably the most common place that people view music videos thanks to sites like YouTube and Vevo. There is also DVD- many artists release DVD'S of their live performances, Bruce Springsteen did this for his live at Madison square garden concert. There is also C.D's and digi packs. There are advantages for the growing number of outlets such as its very good for the audience being able to view their favorite music videos anytime and anywhere and there is a bigger chance of recognition for the band/ artist. The disadvantages are its hard for new artists to be found and also there is a higher risk if piracy.
Synergy means the combining of two different things. In the media industry synergistic marketing is when a product is sold that relates to another product. This means that more money can be made off of a product. The main example for this is Disney's frozen main hit 'let it go'. Which launched a tirade of non stop merchandise such as clothing and even some food products. this allows more money to be made for both parties; the main product owner and the subsidiary product owner.
Music videos are so popular and that popularity is only going to continue growing. This has a variety of different reasons, most of which are above. People like to see there favourite bands and artists perform and to see what their message is. music videos can be interesting, funny, scary. Effectively music videos can have any genre that a film can have and in some cases even more. If people like the music that they listen to then they will most likely enjoy the images that accompany the music.
The promotion of Artists and the promotion of directors is very common in the music video world. one of the music videos main functions is to promote an artists image of how they want to be viewed by the audience. In Blink 182's video for the song 'whats my age again?' the artists are seen running around a town completely naked. this promotes the bands image of being rebellious and not playing by the rules. this image appeals to their target audience of teenagers who are going through that rebellious stage. the video is also very comedic which promotes them as fun loving holds a message of not caring what over people think about you, which is another point of view that appeals to teenagers. The music video can also be used to promote the director. In the video for Meat Loaf's 'I would do anything for love (but i wont do that)' The director (Michael Bay) uses lots of action, effects and even a helicopter chase which promotes him as the action heavy director we know him as today
Producers of the music videos use different methods for different types of artists. If the artists are part of a major record label then the audience is most likely to see a a video that has a big budget that is spent on such things as; Extras- a lot of big budget videos have extras for a whole manner of different reasons such as dancing and backing. Some highly produced videos have a large budget for the special effects and pyrotechnics area. money is also spent on mise on scene, props and costumes. In Lady gaga's video for 'Bad Romance' it is evident that a lot of money has been spent on extras, pyrotechnics and also costumes.
People can view major label bands on tv channels such as MTV and websites like Vevo and Itunes. Independent bands and artists have a different approach to music videos. they have a lower budget which means their frequency and reach is heavily decreased. however having a lower budget forces the artist/ director to be more creative and imaginative when making the music video because they cant keep the audience's attention with the things that major label bands can afford. the artists will most likely be playing their own instruments in the videos and will have them in it in some way to promote themselves. The places that independent artists put there work are on their own websites, social networking sites and occasionally on TV channels.
Self produced artists get to promote their image in a way that they want. It can be more enjoyable for the artist this way as they wont feel that they would have sold out as most things are in their control. self produced artists thrive on YouTube as they have no producers controlling them as its all 'home made' material. An example of a self produced artist is ty Zonday who rose to fame after he released his song 'Chocolate rain' by Tay Zonday. Artists can also use their videos to get their points of view across to the viewer. Michael jackson expressed his views and opinions on pollution and famine in the video for 'The Earth song'
The income for a band or artists mainly consists of royalties. this is when every time a band or artists work is played on the radio they will receive payment for the use of their product. If a music video accompanies the music then the band or artist will receive more royalties. this does not happen all the time however because of the massive number of media outlets and it is too difficult to track who is playing what and when. so an estimate is made depending on how how popular a song is and how well it is selling. it is more difficult for alternative bands to get on the radio because it costs money that the simply do not have and also there is a risk of piracy.
The number of media outlets/platforms is forever increasing. There is the radio. The Radio is a massive outlet of music and can access almost anyone anywhere. it allows artists to get their material to the masses. however it costs more money to get on the radio for unknown artists. however it does offer royalty payment. Another form of media outlet is the television; There are many different music channels on the television such as possibly the most well known and the original channel MTV. there are also other channels like SCUZZ,Kerrang and magic. There is also the internet which is probably the most common place that people view music videos thanks to sites like YouTube and Vevo. There is also DVD- many artists release DVD'S of their live performances, Bruce Springsteen did this for his live at Madison square garden concert. There is also C.D's and digi packs. There are advantages for the growing number of outlets such as its very good for the audience being able to view their favorite music videos anytime and anywhere and there is a bigger chance of recognition for the band/ artist. The disadvantages are its hard for new artists to be found and also there is a higher risk if piracy.Synergy means the combining of two different things. In the media industry synergistic marketing is when a product is sold that relates to another product. This means that more money can be made off of a product. The main example for this is Disney's frozen main hit 'let it go'. Which launched a tirade of non stop merchandise such as clothing and even some food products. this allows more money to be made for both parties; the main product owner and the subsidiary product owner.
Music videos are so popular and that popularity is only going to continue growing. This has a variety of different reasons, most of which are above. People like to see there favourite bands and artists perform and to see what their message is. music videos can be interesting, funny, scary. Effectively music videos can have any genre that a film can have and in some cases even more. If people like the music that they listen to then they will most likely enjoy the images that accompany the music.
James,
ReplyDeleteYou have made a good start here; you have covered everything needed but you do need to elaborate on two points; producers' strategies (you are missing self-produced artists and message / statement videos) and you need to use a few more examples for media outlets.
This will allow you to get at least a merit.
Ellie